How much to spend on a wedding dress

By Forever Farrah Published 2026-09-17.

How to set a wedding dress budget that includes alterations, accessories and cleaning, where the price comes from, and ways to spend less without settling.

Spend what fits your overall wedding budget after your top priorities are covered, and treat the dress price as only part of the total. Alterations, the veil or headpiece, shoes, underwear, jewellery and cleaning can add a real share on top, so set one attire number for all of it before you try anything on. No independent national survey tracks what people pay for wedding dresses, so ignore averages quoted by bridal companies and price what you want locally.

Build the full attire budget first

What to include in a wedding dress budget

Item	Notes
The dress	Designer, fabric, handwork and where you buy it drive the price
Alterations	Hemming, taking in, bustle, straps; usually quoted separately
Veil or headpiece	Often bought at the same shop, but not required
Shoes	Buy early so the hem can be set to the right height
Undergarments	Shapewear or a specific bra the dress needs
Jewellery and hair accessories	Borrowed pieces cost nothing
Second outfit	For a reception change or a second ceremony
Steaming and cleaning	Before the day and after it
Delivery or rush fees	If the timeline is short

Write a number next to each line, even if it's zero. Couples who only budget for the dress are the ones most likely to be surprised. In LendingTree's 2025 survey of 1,050 US newlyweds, 32% said they went over their wedding budget, and 34% said they felt pressure to spend beyond their means to impress guests.

What drives the price of a dress

• Fabric and construction. Silk costs more than polyester. Hand-sewn beading and lace take hours of skilled work.
• Designer and shop. Made-to-order dresses from a bridal boutique usually cost more than off-the-rack or ready-to-wear.
• Customisation. Changing a neckline, adding sleeves or altering the skirt adds cost.
• Lead time. Ordering late can mean rush fees or a smaller choice.
• Where you live. Prices, and alteration rates especially, vary by region and city.

Alterations: plan the time and the money

Almost every dress needs some alteration, even one bought in your size. Ask each shop for a written alterations estimate before you buy, and whether they do alterations themselves or refer you elsewhere. Plan for more than one fitting, bring the shoes and underwear you'll wear on the day, and leave time before the wedding in case a final adjustment is needed.

A simple dress that needs little work can end up cheaper overall than a cheaper dress that needs rebuilding.

Ways to spend less without settling

• Sample sales and ex-sample dresses. Shops sell dresses that were used for try-ons.
• Pre-owned dresses. Many wedding dresses are worn once. Check the condition, measurements and returns policy.
• Ready-to-wear and bridesmaid lines. Many non-bridal collections include white or ivory dresses.
• Rent. Some shops rent wedding dresses and formalwear.
• Wear a family dress. A restyled heirloom can be meaningful and inexpensive, though restoration and alterations cost money.
• Rethink white. A white dress is a tradition, not a rule. Britannica and the V&A both trace its popularity to Queen Victoria's wedding in 1840. Many cultures traditionally wear red or other colours; see our guide to wedding guest etiquette around the world.

Where spending more can make sense

If attire is high on your priority list (our ranking exercise helps you decide), spend there and cut somewhere that matters less to you. That's a good budget decision, not a failure. The mistake is spending more on the dress without taking the money from anywhere else.

Shopping without overspending

• Tell the shop your budget before you try anything on, and ask not to be shown dresses above it. It's much easier than falling for one you can't afford.
• Bring a small group. Fewer opinions make it easier to stick to what you actually want.
• Ask what's included. Some prices include a veil, bustle or steaming; many don't.
• Read the order terms. Check the deposit, whether it's refundable, the delivery date, and what happens if the dress arrives late or damaged.
• Get alterations quoted in writing before paying the balance.

Don't forget the rest of the wedding party

If you're also buying outfits for anyone else, or helping bridesmaids with theirs, count that in the attire line too. Our guide on how to choose bridesmaids covers talking about costs with them early, so no one is surprised.

Timing your purchase

Made-to-order dresses can take months to arrive, and alterations take time after that. Start looking once you have a date and a rough budget, and ask each shop for its current lead time before you fall in love with a dress. If your wedding is soon, focus on off-the-rack, sample and ready-to-wear options. Our 6-month and 3-month planning timelines show where attire fits.

Frequently asked questions

How much should I spend on a wedding dress?

An amount that fits your overall budget and your priorities, including alterations and accessories. There's no reliable national average from an independent source, so compare local prices.

How much do wedding dress alterations cost?

It depends on the dress, the work needed and where you live. Ask for a written estimate before you buy, and budget for more than one fitting.

Is it bad luck to buy a used wedding dress?

No. It's a superstition, not a rule. Pre-owned dresses are a common way to save, as long as you check condition and fit.

Who traditionally pays for the wedding dress?

Customs vary by family and culture. Today it's usually whoever is paying for the wedding or the person wearing it. If family is contributing, agree it early; see what if your parents are paying for the wedding.