Japanese wedding traditions: san-san-kudo to receptions

By Forever Farrah Published 2026-09-17.

How Japanese Shinto weddings and san-san-kudo work, why chapel weddings became the norm, and what happens at a reception, from goshugi to the nijikai.

A Japanese wedding is usually a small ceremony for close family followed by a larger, carefully planned reception. The traditional ceremony is Shinto, held at a shrine, where the couple share sake from three cups in the san-san-kudo ritual while the bride wears a white kimono. Since the mid-1990s, though, Christian-style chapel ceremonies have been more common, even though few Japanese people are Christian. At the reception guests give cash (goshugi), hear speeches, and take home a gift, and friends often continue at an after-party (nijikai).

Wedding styles at a glance

Japanese wedding ceremony styles
StyleWhereWhat stands out
Shinto (shinzen shiki)A shrine or a hotel's shrine roomPurification, san-san-kudo sake, white kimono
Christian-style chapelHotel or wedding-venue chapelsWhite dress, aisle, hymns, ring exchange
Civil (jinzen shiki)Any venueA non-religious ceremony with guests as witnesses
Buddhist (butsuzen shiki)A templeRarer; prayers and prayer beads

Legally, a marriage in Japan is made by registering it at the local government office. The ceremony itself, of whatever style, has no legal effect.

The Shinto ceremony and san-san-kudo

The Shinto wedding is less ancient than it looks. Before the twentieth century, most Japanese weddings were simple rituals held at home. In May 1900, Crown Prince Yoshihito, later Emperor Taishō, married before the shrine in the Imperial Palace, and shrine weddings spread to the public from there.

A shrine ceremony is short and attended mainly by family. A priest purifies the couple and guests and reports the marriage to the kami (the Shinto deities). The central moment is san-san-kudo, "three-three-nine times": the couple sip sake from three cups of increasing size, three sips each, sealing the marriage. Then the couple read vows, offer branches of the sacred sakaki tree, and the two families often share sake to mark their new bond.

What the bride wears

At a Shinto ceremony the bride traditionally wears a shiromuku, a pure white kimono, with either a tsunokakushi (a wide white headdress) or a watabōshi (a white hood), as described in the Japanese wedding entry. Many brides change during the reception into an iro-uchikake, a brightly coloured and embroidered robe, and some change again into a Western gown. The groom wears a black crested kimono with striped hakama trousers.

Changing outfits (oironaoshi) is a highlight of many receptions: the couple leave and return in something new.

Christian-style ceremonies, held in chapels built into hotels and wedding venues, have been more common than Shinto ceremonies since the mid-1990s, according to the same entry. Only a small share of Japan's population is Christian; the appeal is largely the look, including the white dress, the aisle and the chapel. A study of Japanese chapel weddings in the Japanese Journal of Religious Studies examines this as a form of "nonreligious" religious practice. The officiant is often a foreign minister hired for the occasion.

The reception (hirōen)

The reception is the main event for most guests, and it is highly structured.

If you are attending, Japanese wedding etiquette for guests covers what to wear, how to hand over goshugi and what to avoid.

Goshugi: gift money

Guests give goshugi, cash in a decorative envelope, handed in at the reception desk. The Japanese wedding entry notes that close family give about twice as much as friends, and that amounts are chosen to avoid even numbers, which can be divided and so are thought unlucky for a marriage. Use new, crisp notes. Exact amounts vary with the guest's relationship to the couple and region, so ask someone local if unsure.

The nijikai

After the reception, friends often hold a nijikai, a "second party", at a bar or restaurant. It is more casual, guests usually pay a set fee at the door, and people who weren't invited to the reception may be invited to this instead. For more on what follows a ceremony in other cultures, see what happens after a wedding ceremony around the world.

Bringing Japanese traditions to your own wedding

Couples outside Japan often include san-san-kudo, a kimono for part of the day, or a thank-you letter to parents. The detailed seating plan of a Japanese reception carries over well too: Forever Farrah's seating chart lets you place every guest and print the chart for the entrance.

Seating a multicultural guest list? See how Matchmaker seats families together automatically.

Frequently asked questions

What does san-san-kudo mean?

It means "three-three-nine times". The couple take three sips from each of three sake cups, nine sips in all, to seal the marriage at a Shinto ceremony.

Are most Japanese weddings Shinto?

No. Christian-style chapel ceremonies have been more common since the mid-1990s, and non-religious ceremonies are growing. Shinto ceremonies remain popular with couples who want a traditional look.

How much goshugi should I give?

It depends on your relationship with the couple and the region. Close relatives give more than friends. Avoid even amounts and use new notes; ask someone local for current norms.

What is a nijikai?

An after-party held by friends following the reception, usually at a bar or restaurant, where guests pay a fee at the door.

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